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I proudly present to you: my first collaboration with H&M! Showing the Studio AW16 collection. Make sure you get your hands on this collection, because it looks absolutely fantastic!


Created by an in-house design team at H&M, the Studio collection always includes key seasonal pieces and focuses much more on true fashion instead of the familiar basics. The prices are a little higher. Yet that makes perfect sense, since the Studio collection is made with high quality fabrics like velvet, silk, wool and lace. The AW16 Studio collection shows a mix of folklore and romantic looks, with an exclusive and powerful touch. A true treat.


Usually I would choose a shooting location which includes marvelous, colorful best backdrops. But this time I wanted to do something different: nature. You see, Holland has a lot to offer when it comes to green, flora and fauna. What do you guys think?

The H&M Studio AW16 collection will be available worldwide in stores and online from the 8th of Sept.

photography: Daan Zahradnik
location: De Soester Duinen, Soest, The Netherlands