For everyone who didn’t know yet: I’m from the Netherlands. Some of you might already be familiar with typical Dutch products like cheese and stroopwafels (caramel waffles). But you should know Hema’s rookworst (smoked sausage) as well. The best part? You’re able to wear this Dutch treasure on your knitted in a few.
After their first collaboration, MOAM is now launching their second collection for HEMA (a well known Dutch warehouse). MOAM collective is a multidisciplinary platform established by Martijn Nekoui. His aim is to link the young and talented to some of the most iconic dutch (fashion) designers. MOAM has colaborated with Viktor&Rolf, Frans Molenaar, Hema, Doutzen Kroes, FOAM, Bijenkorf and many more.
I’m very excited to show you the knitted sweater with the famous HEMA rookworst.
The MOAM for Hema 2015 collection will be available online and in stores on the 8th of December. I’m sure you will rock the Holidays with this one!